Campaign architecture
Campaigns and ad groups structured by French offer, intent and geography.
FRENCH GOOGLE ADS AGENCY
Reach French customers with Google Ads.
French-language campaigns focused on qualified enquiries, tracked beyond the click. We rebuild the market logic instead of translating an existing account line by line.
From €129/monthGoogle media spend is separate from our management fee.
- 01 / SEARCHRelevant French query
- 02 / MESSAGEFrench ad + landing page
- 03 / OUTCOMEQualified enquiry
THE MARKET CHALLENGE
A translated campaign can spend accurately—and still miss the buyer.
- 01
French search terms carry their own levels of intent, ambiguity and commercial value.
- 02
Ad copy and landing pages need to continue the same promise in natural French.
- 03
A conversion setup must distinguish useful calls, forms or purchases from shallow platform activity.
OUR RESPONSE
Campaigns managed inside the French search context.
We research the market, structure campaigns, write French ads, shape landing pages and connect measurement to the actions your sales team values. Your international team receives clear reporting and decisions, not a dashboard dump.
French keyword research
Relevant queries, match choices and negative keywords reviewed continuously.
French ad copy
Natural headlines and descriptions aligned with the landing-page promise.
Geo targeting and budgets
Locations, schedules and spend boundaries shaped around where you can sell.
Landing-page input
Message match, mobile UX, forms and call journeys reviewed as part of performance.
Conversion tracking
GA4 and Google Tag Manager for agreed calls, forms, purchases or qualified actions.
BUILT FOR THE FRENCH MARKET
The useful unit is a qualified French enquiry—not a translated click.
Language is only one layer. We also account for the queries, locations, objections and follow-up capacity specific to your French offer.
Queries
Review the actual French search terms that trigger spend.
Copy
Write for the local need and offer, with no machine-translated tone.
Landing pages
Keep the promise consistent from keyword to page to form.
Lead quality
Discuss what sales received, not only what Google counted.
A CLEAR PROCESS
From international brief to French-market delivery.
- 01
Define a qualified outcome
Agree markets, offers, budget and what counts as useful demand.
- 02
Research French search
Build keywords, exclusions and competitor context.
- 03
Create campaigns and pages
Write ads, organise targeting and improve the landing journey.
- 04
Launch with verified tracking
Test the important events before using them for optimisation.
- 05
Optimise with sales feedback
Review queries, spend, creative and lead quality over time.
TECHNOLOGY WITH A JOB
Chosen for the scope—not for the logo wall.
- Google Ads
- GA4
- Google Tag Manager
- Looker Studio
- Next.js
- WordPress
REAL LITUS WORK
West Clôtures & Paysage
A real Litus project combining a website, French Google Ads management, SEO and a connected business tool.
View the live project (opens in a new tab)PRICING
From €129/month
Google media spend is separate from our management fee.
We confirm the scope, ownership and third-party costs before work starts. The first conversation is about fit and priorities, not forcing every service into a package.
Launch Google Ads in FranceQUESTIONS FROM INTERNATIONAL TEAMS
Useful answers before you enter the French market.
Can you manage our French Google Ads campaigns?
Yes. We can take responsibility for the French campaigns in an account you own, while coordinating with your global paid-media team.
Is the advertising budget included?
No. Google media spend is paid separately from Litus management fees and remains transparent in your account.
Can you translate our existing campaigns?
We use them as useful context, but research and structure the French market independently where the intent differs.
Do you create French landing pages?
Yes. We can build or adapt landing pages so the ad and the destination share the same message and conversion goal.
What do you report?
Spend and platform metrics, plus the agreed calls, forms, purchases and qualitative feedback your team can provide.
PLANNING TO GROW IN FRANCE?
Tell us what you want to launch.
We will help you define the most sensible approach for the French market and your international team.
