Search intent and structure
Group services and markets around relevant queries, with negative keywords and geography that reflect the business.
Google Ads · French customer acquisition
Reach French buyers. Measure real demand.
We build French-language campaigns around relevant searches, location targeting and qualified leads, not clicks for their own sake.
- French-market focus
- Connected to your team
- Clear next steps
All Maps Images News
Illustrative search result
A buyer searches in French.
Keywords and locations reflect the offer and the people you can actually serve.
example.fr
Target area in France
Relevant demand1 / 3
Interactive illustration only · No live search results or client data
01 / The thinking behind the work
The cost of a lead matters more than the cost of a click.
We separate useful searches from wasted spend, build focused ads and landing pages, and check what happens after a visitor arrives. Reporting is designed for the person making budget decisions.
02 / What we focus on
The details that make the difference.
Every recommendation has a purpose, a place in the project and a clear owner.
Conversion measurement
Agree which calls, forms and purchases count before using them to judge campaign performance.
Ongoing optimisation
Review search terms, ads, landing pages and lead quality rather than relying on platform recommendations alone.
03 / How we work
A considered process. No black box.
- 01
Define the target
Agree objectives, service areas, budget boundaries and a qualified conversion.
- 02
Set up and launch
Structure campaigns, ad copy, exclusions, landing pages and tracking.
- 03
Review actual demand
Compare enquiries with spend and discuss quality with your team.
- 04
Scale carefully
Increase investment only when the economics and operational capacity support it.
Built for what comes next.
For one French trades client, Litus-managed Google Ads campaigns generate more than 30 enquiries per month at approximately €15 per conversion. The client has increased spend progressively as profitable demand continues. This is a specific case, not a general guarantee.
Talk through your projectQuestions worth asking
Straight answers before we start.
Do you need access to our Google Ads account?
Yes, we normally work in an account you own, with appropriate permissions and transparent access to performance data.
Is media spend included in the management fee?
No. Platform spend and service fees are separate, and the planned budget is agreed before launch.
Can Google Ads work in several countries?
Yes, after checking language, location targeting, offers, landing pages and commercial capacity for each market.
Your next step
Start a conversation Tell us what you are trying to achieve.
We will discuss the brief, the constraints and the most sensible place to start.
